Keith Camhi and Andy Greenberg founded FitLinxx in a basement in 1993, with a clear vision in mind: that well-designed technology could make exercising simpler and more motivating. The company has evolved over the last decade to emerge as the global leader and industry standard in
Fitness Intelligence Technology.

Quick Start. From the outset, both new and returning exercisers loved the extra "handholding" and feedback that FitLinxx provided. Fitness centers discovered that using FitLinxx gave them not only higher retention rates, but also an ability to attract new members. The company's rapid growth from 1994 to 1998 made it one of the 20 fastest growing technology businesses in the country, according to Deloitte and Touche’s Fast 500 Awards. By the end of 1999, the company had already installed over 200 sites in the U.S. and began European expansion with the opening of an office outside of London.

Industry Standard. From its inception, one of the primary goals for FitLinxx was to become the industry standard solution for the category among equipment suppliers. In 1995-6, most of the major non-competing suppliers of strength equipment entered partnership agreements to work with FitLinxx to ensure product compatibility. In 1996-7, the major cardiovascular (CV) equipment suppliers followed suit, working with FitLinxx to create the CSAFE communications protocol, which enabled CV equipment to communicate over a network. FitLinxx remains the industry standard today, and continues to work with the vast majority of fitness equipment suppliers to certify compatibility of their equipment.

The Internet Bubble. From 1999 through 2001, the Internet Bubble had become a major force shaping the landscape for technology companies. Even the commercial fitness industry was deeply impacted by the "irrational exuberance" surrounding the web, as roughly 20 technology companies– most with unsustainable business models–came and went during that period. FitLinxx was able to tap the capital markets for substantial funding to build an extensive web capability, which now serves as a comprehensive extension of the product line, supporting members when they travel or exercise outside of the facility.

After the Bubble. FitLinxx emerged from the Bubble with an expanded customer base, having survived the turbulent times as the only substantial independent technology company in the industry. By the end of 2001, the company had installed nearly 400 sites in six countries. FitLinxx was recapitalized in 2003 and enjoys support from a number of leading investment groups.

FitLinxx Today. Today, FitLinxx is the endorsed industry standard and recognized global leader in providing technology that helps people reach their fitness goals. FitLinxx continues to grow its customer base with nearly 600 sites in sixteen countries, serving over a million registered users. The company serves a dozen different market segments including YMCAs, clubs, hospitals, high schools, residential communities, universities and the military.

FitLinxx in the Future. FitLinxx continues to leverage improvements in technology as well as research in behavioral science to improve its products and services and to offer more effective support to individuals, whether they are just starting, or trying to maintain a healthy lifestyle. As the company’s markets continue to expand, the basis of FitLinxx’s success ultimately goes back to its commitment to helping exercisers succeed, which has remained the unwavering focus of the company since its inception in the basement.

FitLinxx is headquartered in Norwalk, CT, with European headquarters in Basingstoke, UK.

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