Opportunity: Most of the fitness industry continues to compete for the minority of the population that is already exercising regularly. However, with constant news reports about the benefits of exercise for everything from weight loss to healthy aging, to disease prevention and stress management, the opportunity to attract the "other 80%" has never been more appealing. From the aging of the baby boomers to the expanding of our waistlines, there has never been a better time to appeal to new exercisers and to exercisers who have tried and failed before. The consensus view is that most of the industry’s growth for the next decade will come from these consumers. Given that most fitness facilities are set up to service regular exercisers, having a tangible and successful beginner program can provide a substantial differentiation in attracting this prized growth demographic.

Challenge: New and returning exercisers require a great deal more handholding to succeed. Many facilities claim to support them, but limited programs undermine that promise. Without some tangible evidence to the contrary, prospective members quickly see the reality - another facility built to serve regular exercisers. A small percentage may join anyway (and likely soon drop out ). But the lion’s share of this growth market is left unaddressed.

Solution: Having a beginning exerciser program in your facility, powered by FitLinxx, offers you an opportunity to show prospective new exercisers a tangible tool to help ensure they will succeed. For those who have tried and failed before, you will be able to demonstrate a revolutionary difference in what your facility offers them in contrast with their previous experience, giving them hope of breaking the cycle that has led to failure and dropout in the past. The revolutionary difference between Intelligent Technology in your facility and the same types of equipment familiar to everyone for the last several decades, gives you a substantial edge in attracting these members.

Outcomes: With FitLinxx, you can increase close rates among prospective new and returning exercisers. In addition, given their high success rate based on using FitLinxx once they join, they tend to become loyal long-term members, and a great source of word-of-mouth memberships. As you gain a critical mass of such members, and as you gain a reputation in the community for being able to help create lifestyle change for them, you will have a long-term edge for growth in this target consumer segment.