Opportunity: Most facilities, even those with highly successful programs, are generating the vast majority of their personal training revenue from a relatively small number of regular clients - generally less than 10% of the full member base. Most of the rest of the members, however, including those who can’t afford or don’t want personal training on a regular basis, would benefit substantially from an occasional session, particularly when they hit a glitch in their program – such as a plateau, or a loss of motivation.

Challenge: Most non-regular personal training clients do not proactively seek help when their program falters. Usually, they quietly lose motivation. Passive attempts at selling personal training (signs, promotions, mailings, etc.) don’t move them to sign up; they need someone to approach them. But approaching members at the wrong time, when their programs are going fine, for example, also results in no interest, and many trainers are shy about “selling”. Members need to be offered training in a targeted way, at their personal moment of need. Identifying that moment, however, is difficult at best. Reviewing workout cards can indicate where progress is trailing off, but this task is tedious and it assumes that members accurately record their workouts.

Solution: Using the Intelligent Staff Tools in FitLinxx, trainers can overcome these challenges. Workout results are collected automatically and accurately by the system for all users – resulting in a complete and fully accurate workout record for every member. At a click of a mouse, FitLinxx can search through the workout records of thousands of members and identify those who are most in need of help, based on years of workout analysis Intelligence built into the FitLinxx Trigger system. With another click of a mouse, trainers can send messages to the identified members, automatically noting the specific area of concern (e.g., “I see you have hit a plateau on your strength program,” or “I notice your attendance has become less consistent in the last few weeks”), and offering a training session. This is an easy to implement one-to-one marketing program for training. Intelligent Technology makes it possible.

Outcomes: FitLinxx is of minimal interest to regular personal training clients. There’s nothing that technology can do to take the place of the personal touch a trainer can give to someone who wants it and has the means to pay for it. For the rest of the membership, however, Intelligent identification of members at their moment of need gives trainers the edge in selling occasional sessions. Using FitLinxx to identify members at a critical time is proven to increase overall personal training revenue by as much as two to three times by enabling staff to target a much larger base of members.