Opportunity: Typically, the drop out rate of members during their first year is more than double the drop out rate of other members. Supporting new members through that first year successfully, and helping to make exercise a lifestyle for them, is generally the single biggest opportunity for dramatically improving overall retention rates. But it isn’t easy.

Challenge: The science of helping a new or returning exerciser to succeed is well documented. Both the physiology (method) and the psychology (motivation) have been researched and taught for decades. The problem is that putting the science into practice means continual coaching, handholding and personal encouragement. Few fitness centers can afford to provide the level of staffing required to give beginners the amount of consistent, daily support they need to succeed. As a result, the majority of new members, except for a small percentage who can afford regular personal training, don’t make it through the first year.

Solution: FitLinxx adds Intelligence to your existing fitness equipment to enable even a small staff to provide new members the support they need to succeed. FitLinxx "learns" each member’s program, "coaches" them through their workout, and "tracks" their progress to provide motivational feedback and to ensure that your staff knows which members need help. FitLinxx provides the necessary handholding and motivational edge that helps members succeed.

Outcomes: Using FitLinxx, members are more confident, feel safer, and stick with their programs at a much higher rate. Staff is more effective and efficient in helping new members succeed. And the facility as a whole achieves a higher retention rate among new members.