Opportunity: Many prospective new members set out to join a fitness center in your community every week.

Challenge: Prospective members may tour several competing facilities, many of which have fairly similar facilities and equipment, , making differentiation difficult.

Solution: Fitness Intelligence Technology is a new high-tech product category that has great "floor appeal." FitLinxx in particular, with its touch screen Training Partners, networked data collection, and interactive kiosks and web site, revolutionizes the fitness experience and gives you the edge in creating market differentiation.

Outcomes: FitLinxx provides...

• A real "wow" factor in attacting word of mouth referrals from existing members
• Something different to show for those giving tours
• Publicity opportunities for the site as a whole