Opportunity: Many prospective new members set out to join a fitness center in your community every week.

Challenge: Prospective members may tour several competing facilities, many of which have fairly similar facilities and equipment, , making differentiation difficult.

Solution: Fitness Intelligence Technology is a new high-tech product category that has great "floor appeal." FitLinxx in particular, with its touch screen Training Partners, networked data collection, and interactive kiosks and web site, revolutionizes the fitness experience and gives you the edge in creating market differentiation.

Outcomes: FitLinxx provides...

• A real "wow" factor in attacting word of mouth referrals from existing members
• Something different to show for those giving tours
• Publicity opportunities for the site as a whole

Opportunity: It’s hard to imagine a greater gift that a fitness center could give to beginning exercisers than to help them overcome the odds and make fitness an ongoing part of their life. Exercise is widely considered one of the single best sources of lifetime health and wellness, but it is difficult for many beginners to get the hang of it and stick with it. Whether it’s a senior’s goal of healthy aging, a teen’s heartbreaking challenge with weight control and self-esteem, a patient’s recovery from heart disease or injury, or anyone’s desire to get in better shape--your facility’s ability to systematically help members, overcome the physical and psychological challenges they face in the first year on a program, can make a lifelong difference.

Challenge: The science of helping a new or returning exerciser to succeed is well documented. Both the physiology (method) and the psychology (motivation) have been researched and taught for decades. The problem is that putting the science into practice means continual coaching, handholding, and personal encouragement. Few fitness centers can afford to provide the level of staffing required to give beginners the amount of consistent, daily support they need to succeed. As a result, the majority of new members, except for a small percentage who can afford regular personal training, don’t make it through the first year. And of those who do make it, many use poor form and fail to get the results they seek

Solution: FitLinxx adds Intelligence to your existing fitness equipment to enable even a small staff to provide exercisers the support they need to succeed. FitLinxx "learns" each member’s program, "coaches" them through their workout, and "tracks" their progress to provide motivational feedback and to ensure that your staff knows which members need help. This allows your facility to provide the necessary handholding and motivational edge to help members succeed.

Outcomes: Consistent feedback and encouragement makes exercisers more confident, enthusiastic, and motivated right from their first workout. And the interactive "coaching" ensures members use proper form at every session, which in turn leads to better physical results. Together, improved mental motivation and proper exercise form give new exercisers a much higher prospect of locking in the new lifestyle they seek, and staying with their fitness programs long-term.

Using FitLinxx, members are more confident, feel safer, and stick with a program at a much higher rate. Staff is more effective and efficient in helping the new members succeed. And the facility as a whole achieves a higher retention rate among new members.